Services Marketing Essentials You Always Wanted to Know

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This book will help you to :. Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence. Learn the different models of service quality. Gauge consumer wants and perceptions to meet their expectations. Improve your service design to make it efficient. Create a pricing strategy according to your service business type. BOOK SAMPLE. Services Marketing Sample 2024 by Vibrant Publishers