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👉 Check Latest PriceMeet VELVET BLUR—instant color rush. This nourishing formula provides high-pigment color without settling, feeling weightless and light-as-air. With up to 12 hours of wear*, the custom dome-shaped tip glides on effortlessly. Smart-blur powders with hyaluronic acid spheres deliver hydration, while Velvet-Flex Technology forms a flexible film that locks in moisture for lasting comfort.. *Based on an internal panel test on 20 volunteers through self-evaluation.. "This is our dream lipstick. We wanted to create a matte lip that feels hydrating, like a lip balm, and is light enough to wear everyday. We don’t leave the house without it.”. – Simi & Haze