TCL 98C7K-UK TV 2.49 m (98") 4K Ultra HD Smart TV Wi-Fi Black 3000 cd/m

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<b>World-leading Mini LED technology<br><br>QD-Mini LED<br>QLED with Mini LED</b><br>TCL's QD-Mini LED combines the merits of QLED and OLED technologies transforming the traditional backlight into lighting that is close to pixel-level precision. It also utilizes the world's leading QLED technology offering contrast and colour gamut comparable to OLED while also providing higher peak brightness and a longer lifespan. This represents the future technology of large-screen displays.<br><br>Ultra-high Peak Brightness<br>Ultra-high Contrast<br>Ultra-high Colour Gamut<br>Ultra-long Lifespan<br><br><b>TCL All-domain Halo Control Technology<br>Mini LED TV: The Halo Eliminator</b><br>The TCL all-domain halo control technology covers the entire path from light generation to imaging integrating high-efficiency light-emitting chips and self-developed lens technology combined with Micro-OD light and shadow control algorithms and high-end HVA Panel technology. Through system-level precise control of light it effectively solves the halo problem and delivers a premium viewing experience.<br><br><b>Powerful Light-emitting Chip<br>Master light and dark capture intricate details</b><br>Compared with the previous generation of conventional light-emitting chip C7K's ground-breaking Powerful Light-emitting Chip significantly improves brightness and energy efficiency reproducing natural bright and dark scenes with clarity.<br><br>Super Energy Highlighter Base | ALD Corrosion-resistant Technique<br>35% Brightness Increase | 10% Energy Efficiency Increase<br><br><b>Super Condensed Micro Lens<br>34 self-developed patents leading in lens technology</b><br>TCL's self-developed super condensed micro lens technology precisely controls light direction through its arch bridge dimming design. Its selection of nano-optical materials with greater plasticity form a golden curvature with super light-focusing properties and precisely controls light point by point greatly improving the backlight uniformity and halo control capabilities making the picture details clearer.<br><br>41% Improvement in Halo Control Capability | Enhancement In Backlight Uniformity | 8 Times Increase In Optical Stability<br><br><b>Micro-OD<br>Better image quality thinner body</b><br>With TCL's powerful Mini LED optical technology C7K delivers an astonishing Micro-OD. It not only offers a slimmer TV unit but also puts an end to the Mini LED halo issue by working with the super condensed micro lens and ultra-high zoning giving the stars in the night sky a deep delicate and sharp look.<br><br><b>Dynamic Lighting Bionic Algorithm<br>Enriched dark and light details more realistic image reproduction</b><br>Combined with human perception characteristics and picture pixel information the lighting details are optimized for SDR and HDR signals while the details and contrast of light and dark scenes are greatly improved. Enjoy more real lighting effects of streaming media resources on TCL TV.<br><br><b>Transient Response<br>No ghosting and more clarity</b><br>Transient response can prevent dark shadows bright spots and trailing caused by backlight lag in motion picture. It makes the motion picture sharper and enhances your viewing experience.<br><br><b>Bidirectional 23 bit<br>The more precise the backlight control the clearer the image details</b><br>Bidirectional 23 bit precision control technology can accurately sense the ambient brightness and colour temperature and finely control the TV brightness and colour temperature to make the picture more vivid and colourful.<br><br><b>HVA Panel Technology<br>5000:1* ultra-high native contrast ratio an excellent partner<br>for Mini LED TV</b><br>HVA Panel technology employs nanoscale film-layer techniques to create a butterfly-wing-shaped liquid crystal molecular microstructure. This structure precisely controls the light passing through the liquid crystal layer significantly improving the contrast of the panel.<br><br><b>Precise Dimming Series up to 2048 Zones<br>Deeper blacks higher brightness</b><br>Precise Dimming series refers to Mini LED TV with all-domain halo control technology. The new generation of powerful light-emitting chip super condensed Micro lens and Micro-OD make the light shape of individual zones more perfect and its halo control ability is several times that of ordinary zones. Combined with the HVA panel with high native contrast ratio and the world's leading light and shadow control algorithm Precise Dimming series shapes the real light and shadow so that the TV's comprehensive picture quality performance is dramatically improved compared to ordinary TVs bringing an upscale image experience.<br><br><b>HDR 2000 nits<br>Ignite your senses with brightness</b><br>Thanks to its peak brightness of 2000nits the C7K features an ultra-high contrast ratio of 20 million:1 and a higher dynamic range. With its precise dimming capability the C7K displays both deep darkness and bright vivid details.<br><br>2000 nits Peak Brightness<br>20000000: 1 Ultra-high Contrast<br><br><b>QLED<br>More than a billion hues of vivid colour</b><br>TCL QLED utilizes Colourful Quantum Crystals which integrate nanoscale quantum dot materials with organic materials in multiple layers. Together with backlighting technology this breakthrough achieves exceptional colour and optical performance. Each frame masterfully renders more than a billion hues of perfect vivid colours showcasing stunningly vivid colours. Enhanced brightness further illuminates subtle details offering an immersive and lifelike viewing experience that unveils hidden nuances.<br><br>Colourful Quantum Crystal | 93% DCI-P3 Ultra-wide Colour Gamut<br>Enhanced Stability | Bionic Colour Optimization Technology<br><br><b>HVA Panel<br>Sharper vision finer details</b><br>The HVA Panel maintains an ultra high native contrast ratio of 5000:1 while also featuring an ultra wide viewing angle and high energy efficiency ensuring that image details are crisp and visible.<br><br>HVA Panel Technology | 3x Contrast Enhancement | Ultra-low Reflectivity<br>Energy-efficient | 178 Viewing Angle <br><br><b>144Hz Native Refresh Rate<br>Smoother and clearer</b><br>From signal processing to screen display the C7K supports 4K 144Hz ultra-high native refresh rate throughout the entire chain effectively solving the problem of image stuttering and making moving images clearer.<br><br><b>AiPQ Pro Processor<br>It perceives it thinks it produces</b><br>TCL's self-developed AiPQ Pro Processor incorporates<br>numerous TCL's unique image quality tuning algorithms.<br>This chip has excellent intelligent sensing capabilities and<br>can make pixel-level adjustments to the image quality<br>thus providing a top-notch viewing experience.<br><br>Ai Contrast | Ai Colour | Ai Clarity<br>Ai Motion | Ai HDR | Ai Scene<br><br><b>Ai Contrast<br><br>Perfectly balanced light and shadow</b><br>Perceive the brightness information of each image in the TV picture and combine the brightness characteristics of the viewing environment to intelligently adjust the contrast of the picture to make the bright and dark details clearer.<br><br><b>Ai Colour<br><br>True colour inspired by the creator</b><br>Intelligently identify the colour characteristics of the picture and carry out dynamic colour calibration and skin tone protection bringing more vivid colour performance allowing users to get an immersive experience when playing games or viewing movies.<br><br><b>Ai Clarity<br><br>Crystal clear vision than ever</b><br>Powerful Ai data models accurately parse each frame of images and perform pixel-level optimization on flawed images so that even low-score images can present high-resolution image quality effects.<br><br><b>Ai Motion<br><br>Actional scenes and smooth details </b><br>Powered by TCL AiPQ Pro Processor MEMC detects fast-moving objects sensitively in their size and position in the image it calculates motion in terms of frame number with up to 4K 144Hz VRR just to restore the silky-smooth image in compensating for blurring and tearing in the exciting sports games and movies.<br><br><b>Ai HDR<br><br>Full range of HDR </b><br>The Powerful TCL Ai HDR supports almost all HDR formats such as Dolby Vision HDR 10+ HDR10 HLG etc. And plus it could upscale SDR to HDR by enhancing the picture quality in movies and shows with a wider range of colours with brighter highlights.<br><br><b>Ai Scene<br><br>More immersive experience</b><br>TCL Ai Scene has powerful intelligent perception capabilities. It performs outstanding recognition scene analysis and algorithm tuning of image content to achieve pixel-level image optimization bringing you a more immersive viewing sports and gaming experience.<br><br><b>Multiple Eye Care<br>Protect your eyes</b><br>With low blue light overclocking flicker-free ambient light adaptively MEMC motion stabilization and gentle light protection technologies a TCL TV certified by TV for Low Blue Light safeguards your vision in all aspects.<br><br><b>Sound Beyond Expectations<br>DTS Virtual:X<br>Virtualized 3D sound</b><br>DTS Virtual:X makes enveloping sound that appears to emerge above beside and behind you providing an immersive experience in any room.<br><br><b>Dolby Atmos<br>Theatrical sound enjoyment</b><br>Dolby Atmos transcends conventional channel limitations to deliver three-dimensional audio. You can experience astounding clarity increased emotional impact and immersive room-filling sound.<br><br><b>More fun with TCL<br><br>Game Master<br>Play like a pro</b><br>Experience next-level gaming with the best elevating technology in action. Unlock advanced display and audio technology try smoother streaming with TCL Game Master<br><br><b>Gamebar<br>Adaptive game screen for three major consoles</b><br>Gamebar has customized exclusive screen design for the three major mainstream gaming consoles bringing the game vibe to the fullest. Gamebar integrates many graphics and game modes allowing you to make personalized game settings and stack up BUFFs at the start.<br><br><b>AMD FreeSync Premium Pro<br>No tearing. No stuttering. Just gaming</b><br>The AMD FreeSync technology promises seamless artifact-free gameplay at almost any frame rate putting an end to choppy gameplay and broken frames. It is regarded as the next breakthrough in PC and console gaming.<br><br><b>Superwide Gameview</b><br>With the 21:9 and 32:9 superwide screen ratio you can get up to twice the field of view in the game making you a hardcore gamer ready for any unexpected situation.<br><br><b>HDMI 2.1</b><br>For gamers a responsive TV is just as important as one with good pictures. With HDMI 2.1 you'll experience lower latency and the better picture settings for gaming automatically.<br><br><b>Simple and Elegant<br><br>Ultra Slim Design<br>Ultra slim design seamlessly wall-mounted</b><br>Thanks to the adoption of the precise dimming the C7K achieves an ultra slim design mounting on the wall as a masterpiece of home decor turning your home into a new space for art.