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👉 Check Latest PriceThis course will elevate your digital marketing skills. Designed for advanced learners, this course dives deeper into strategic techniques and cutting edge trends of digital advertising. You will understand advanced ad targeting and the use of various digital platforms from this course.This Course At A Glance Accredited by CPD UK Endorsed by Quality Licence Scheme Recognise the key elements of digital advertising Learn the fundamentals of advertising Learn the benefits of digital advertising and marketing Understand digital advertising and marketing strategies Learn about programmatic advertising, real time bidding and the automated buying process. Recognise the importance of mobile marketing and understand its operation Understand what are the waterfalls and header bidding and how they are changing advertising Know how to collect data and use it Learn about verification and viewability Know about the future of digital advertising and marketingDigital Advertising and Marketing 201 Course OverviewThis popular digital advertising and marketing 201 course will help you recognise the key elements of digital marketing and advertising by helping you understand what is digital marketing and advertising. You will also recognise the advantages of marketing and digital advertising by taking this comprehensive online course.This flexible digital advertising and marketing 201 course will also provide you with an understanding of programmatic advertising, real time bidding and the automated buying process. You will also acquire knowledge about what are waterfalls and header bidding and how they are changing advertising and much more with this extensive online course.By the end of the course, you will obtain the skills required to gain an understanding of what is digital advertising and marketing and will also gain the expertise required to become a confident marketer.Who should take this course?This comprehensive digital advertising and marketing 201 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing.Entry Requirement There are no academic entry requirements for this “digital advertising and marketing 201: top topic & trends “ course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.Assessment MethodThis digital advertising and marketing 201 course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.