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👉 Check Latest PricePhilip Kingsley Elasticizer is the world's first pre-shampoo treatment. This isn't just any regular conditioning hair mask, this revolutionary treatment instantly hydrates dry hair, adds shine and reduces frizz. A weekly fix of Elasticizer is the answer your frizzy, straw-like hair has been waiting for. CLINICALLY PROVEN to reduce breakage after just one use*, this pre-shampoo treatment quenches the thirst of dry hair, restores elasticity and bounce and banishes tangles, frizz and straw-like ends. *46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST