Consumer Problem Recognition and Information Search

Product details

In this course you will learn about the benefits of the shopper buyer and consumer and also the total product concept. Then the consumer decision making processes used in purchasing a product or service will be covered in the course. Also the course will look at the Engel Kollat and Blackwell (EKB) model and also how the consumer behaviour in the marketplace can be studied.The course will also teach the learner about how to consumers and marketers can recognize a problem. Then the two types of information search which are the internal and external information searches will be covered in the course. Also this course will teach the learner about actual states versus desired state opportunity recognition as well as marketplace information sources.Learners who want to understand the differences between a shopper buyer and consumer as well as the benefits they derive from products and services can take this course. It is also important for learners looking to know the various models a consumer uses before reaching a decision on a particular product or service. Begin this course now to learn about consumer problem recognition and studying the consumer behaviour.