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Animology White Wash Dog Shampoo is a mild shampoo that is known as one of the best coat-whitening shampoos in the world & helps make coats dazzle. The mild shampoo is still able to produce a deep cleaning action without stripping the coat of essential oils that help to keep the skin healthy.. Built-in conditioners & pro-vitamin B5 also do wonders in improving the health, strength & condition of the coat.. pH balanced for healthy skin. perfect for shiny white coats. Infused with a signature scent. Instructions for Use: Wet the dog with warm water, and rub in from the neck down, for best results leave lather on the coat for approximately 5 minutes then rinse thoroughly with clean warm water (Repeat if necessary). Dry with a towel or hair dryer. Avoid contact with eyes, ears, nose, and other sensitive areas. If this occurs rinse with water.. Ingredients. Aqua, Sodium Laureth Sulfate, Cocamide DEA, Cocamidopropyl Betaine, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium Distyrylbiphenyl Disulfonate, Styrene/Acrylates Copolymer, Glycerin, Triclosan, Parfum, Panthenol, Citric Acid, Sodium Lauryl Sulfate, Benzyl Alcohol, Magnesium Nitrate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Linalool, Hexyl Cinnamal, Butylphenyl Methylpropional, Limonene & Geraniol.