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Animology White Wash Dog Shampoo is a mild shampoo that is known as one of the best coat-whitening shampoos in the world & helps make coats dazzle. The mild shampoo is still able to produce a deep cleaning action without stripping the coat of essential oils that help to keep the skin healthy. Built-in conditioners & pro-vitamin B5 also do wonders in improving the health, strength & condition of the coat.pH balanced for healthy skinperfect for shiny white coatsInfused with a signature scentInstructions for Use: Wet the dog with warm water, and rub in from the neck down, for best results leave lather on the coat for approximately 5 minutes then rinse thoroughly with clean warm water (Repeat if necessary). Dry with a towel or hair dryer. Avoid contact with eyes, ears, nose, and other sensitive areas. If this occurs rinse with water.IngredientsAqua, Sodium Laureth Sulfate, Cocamide DEA, Cocamidopropyl Betaine, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium Distyrylbiphenyl Disulfonate, Styrene/Acrylates Copolymer, Glycerin, Triclosan, Parfum, Panthenol, Citric Acid, Sodium Lauryl Sulfate, Benzyl Alcohol, Magnesium Nitrate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Linalool, Hexyl Cinnamal, Butylphenyl Methylpropional, Limonene & Geraniol.