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Arriving in the shade ‘On To The Next,’ a deep red brown, the Kylie Cosmetics Matte Liquid Eyeshadow delivers effortless colour that stays in place for up to 12 hours. The cream-to-powder formula dries down with a blurred, soft-matte finish that feels weightless on the lids. Resisting creasing or settling into fine lines, the liquid eyeshadow is easy to build and blend, allowing you to customise its intensity with every application.