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Maybelline Baby Lips Dr Rescue Lip Balm Too Cool. Hydrates lips for 12 hours.. Medicated care for baby soft lips.. This exclusive formula soothes quickly thanks to a hint of eucalyptus.. Lips are cooled by a touch of icy menthol and moisture is sealed for 12 hours.. Visible results are achieved in 60 seconds:. One minute: lips feel soothed.. One day: lips look smoother.. One week: lips are renewed.