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A masterpiece perfected by time-honed expertiseYears of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights. The World's No.111 years later still on top. Our reign as the world's favourite OLED continues. alpha 9 AI Processor Gen7Only α makes OLED as vivid as this. The alpha 9 AI Processor Gen7 chip redefines OLED with refinements that add transformative yet lifelike detail. AI CustomisationSyncs with how you watch. AI CustomisationA picture tailored to your taste. Select your favourite images and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities then saves it to your profile. AI Acoustic TuningOptimal audio to fit your space. The sound system detects the layout of your room and where you're sitting to create a dome of sound around you perfectly tuned to your room's unique acoustics. AI CustomisationIntelligence that's bright in any light. Come day or night Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals. AI Picture ProInsane realism with authentic charm. AI Super UpscalingAI fine-tunes the resolution. After recognising the content AI Noise Reduction and AI Super Resolution work to elevate the scene to a new level of realism. AI Sound ProHear every detail of the soundscape. Brightness BoosterIlluminating a brighter picture. Brightness Booster's improved Light Boosting Algorithm lights up the picture with even more clarity. Endless contrast creates infinite impactScenes burst boldly into life where the darkest shadows and brightest lights intertwine. 100% Colour Fidelity and; VolumeScenes shine with lifelike colours. 100% colour volume boosts rich hues while 100% colour fidelity preserves shades without distortion. OLED CareBoost the longevity of your OLED. Relax more and enjoy more with integrated panel care that keeps your screen like new for longer. Ultra Slim DesignElegance in simplicity. Experience the ultra-slim sensationA minimalist design with narrow bezels ensures a clean presence for sleek elegance and your full focus. Best Harmony with LG AudioThe top-tier soundbar worthy of the best-in-class LG OLED. Synergy BracketDesigned to amplify sight and sound. The Synergy Bracket holds your LG Soundbar in the sweet spot for optimal audio and aesthetics. Vast Size RangeSized to fit every life. Discover a size for every space and taste with a lineup ranging from 42 to 83. webOS 24Make your TV experience yours. Experience TV that's made for you with My Profile AI Picture Wizard AI Concierge and Quick Cards. Dolby Vision and; FILMMAKER ModeAuthentic movie scenes burst into life. Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention optimising the picture quality while ensuring no distortion or over-processing. Dolby AtmosEnticing soundscapes surround you. Hear action surround you with Dolby Atmos's unparalleled clarity intricate detail and spatial depth. Ultimate GamingWhere fast action never stutters. Obliterate tears and lags with AMD FreeSync Premium G-Sync compatibility 144Hz Mode and VRR built in. Controls right where you need themDon't pause to use Game Optimizer and Game Dashboard. Access to all your favourite gamesThousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates..