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With 3D Bond Creation Technology and Velvet Flower Protein Complex, the BLONDME Cool Blondes Neutralizing Shampoo is a gentle cleansing formula which helps to keep the structure of your hair strong whilst neutralising brassiness and yellow undertones. Infused with cool pigments, this high-performing shampoo maintains the tone of your hair whilst improving blonde clarity. Ingredients Aqua (Water, Eau), Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Coco-Glucoside, Sodium Chloride, Sodium C14-16 Olefin Sulfonate, PEG-120 Methyl Glucose Dioleate, PEG-7 Glyceryl Cocoate, Caprylyl/Capryl Glucoside, Parfum (Fragrance), Sodium Benzoate, PEG-40 Hydrogenated Castor Oil, Citric Acid, Polyquaternium-10, Coconut Acid, Hydrogenated Castor Oil, Panthenol, Acid Violet 43, Glycol Distearate, Glycerin, Glycine, Succinic Acid, Limonene, Laureth-4, Lanthanum Chloride, Linalool, Hydrolyzed Soy Protein, Linalyl Acetate, Magnesium Citrate, Benzoic Acid, Amaranthus Caudatus Seed Extract, Potassium Sorbate, Sorbic Acid