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One shade whiter in one week Safely removes stains and prevents tartar build up Enamel friendly Fluoride toothpaste Continued use will help keep them whiter for longer Description Ingredients Directions Colgate max white one with white accelerator micro crystals contains ingredients similar to those used by dentists. It safely removes stains and prevents tartar build up to help you get one shade whiter teeth in one week. Aqua, Hydrated Silica, Glycerin, Sorbitol, PEG-12, Pentasodium Triphosphate, Tetrapotassium Pyrophosphate, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Xanthan Gum, Polyethylene, Sodium Hydroxide, Limonene, CI 42090, CI 74160, Contains: Sodium Fluoride 0.32% w/w (1450ppm F¯) For External Use OnlySafety WarningFor External Use OnlyManufacturer Contact InformationColgate-Palmolive, Guildford, GU2 8JZ.