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Cleans | Thickens | Volumizes | Conditions | Revives Turn up the volume on fine, flat hair for maximum movement and bounce. Volumize and thicken fine, flat strands with the largest size (and highest value!) of our award-winning Full Shampoo and Conditioner. Our patented, 100% bio-identical protein, Alpha Keratin 60ku®, rebuilds and strengthens compromised strands by filling in cracks of damage while this replenishing formula lifts the roots, plumps each strand, and weightlessly hydrates. Virtue® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Virtue® Full Conditioner thickens hair with each use without weighing hair down. It deeply moisturizes the hair, creating lasting lift, body, and luster. Infused with Virtue®'s first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.