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Rimmel London Lasting Provocalips 16HR Lipstick 410 Pinky Promise. A two-step colour and condition lip formula by Rimmel. The Lasting Finish Provocalips is a dual-ended liquid lip formula and hydra-balm top coat that locks the makeup in place for up to 16 hours.. The lightweight liquid lipstick packs a high-pigment payoff, while resisting transfer, smudging and flaking. The clear balm works to hydrate the lips, leaving them visibly soft and supple for longer.. HOW TO USE. Application: Apply the lip colour first and follow with the balm to set.