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Introducing ghd's first smart styler that adapts to all hair types and styling needs, delivering head-turning results and stronger hair. Personalised smart styling is achieved with Ultra-zone predictive technology, which predicts your hair's needs to maintain the optimum styling temperature of 185°C. This ensures ultimate results with 70% stronger hair¹ and 2x more colour protection¹. Experience ultimate results with custom-created ceramic floating plates featuring an ultra-gloss coating for instant frizz-free styling and 75% more shine². Uncompromising style is guaranteed with the unique wishbone hinge that holds the plates in perfect alignment, giving you the control you need to unleash your styling creativity. This styler is #NotJustAStraightener; its sleek rounded design with curved edges allows you to create an array of styles from classic straight looks to curls and waves, all snag-free and with less breakage and for your peace of mind, the sleep mode automatically switches off the styler if not used for 30 minutes. With universal voltage, a protective plate guard, a professional length 2.7m cable, and a 3-year warranty, the ghd platinum+ is designed for global adventures and ultimate styling performance. The ghd heat-resistant bag* provides a safe storage and resting place for your styler anywhere and the ghd all-rounder paddle brush is perfect for brushing, detangling, and styling mid to long hair. Its broad flat base allows you to blow dry large sections of hair smooth and straight. ¹Reduced breakage and 2x less colour fade vs a styler working at 230°C ²Proven to increase shine vs naturally dried hair. *Heat-resistant bag should only be used with ghd products