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Percy & Reed Hold It Right There! Define & Hold Finishing Cream is a multi-functional styling cream that is the perfect finishing touch for any style. A great alternative to wax or gel, this versatile formula adds definition, texture and natural hold. Key ingredients Horse Chestnut extract and Sunflower Wax deliver soft, flexible hold whilst gently moisturising. Whether you want to add some definition, or conceal split ends, this creamy wax formula can be used to smooth, control, define and groom daily styles. Sulphate free, silicone free, paraben free gluten free and vegan friendly.