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Casio Classic Collection Black Dial Gold Ladies' Watch LA680WEGA-1ER This Casio Classic Collection Black Dial Gold Ladies’ Watch (LA680WEGA-1ER) has a digital display protected by a gold tone resin case and scratch resistant mineral glass. Featuring and LED backlight, the ability set a daily alarm, a stopwatch, and an automatic calendar, the watch is fitted with a gold coloured stainless steel bracelet and is splash resistant. Key Features: LED Light Stopwatch Daily Alarm Auto Calendar 12 & 24 Hour Timekeeping 5-Year Battery Life The Family: Casio Classic The Casio Classic Collection includes some the most iconic watches the company has ever made. Popular today due to their retro appeal, refreshingly simple practicality, and understated styling, the Casio Classic Collection of timepieces are truly timeless and appeal to an almost uniquely broad range of people; proof that some things genuinely never go out of style. The Brand: Casio Casio was established in 1946 by Japanese engineer Tadao Kashio. The company entered the timepiece market in 1974 with the release of the Casiotron, the world’s first Auto Calendar watch. Only eleven years after entering this field, Casio completely reshaped global thought about the function a watch should perform with the release of the pioneering and now legendary G-Shock family. Innovation and world firsts have defined the company’s history ever since, the most striking of these being the release of the first ever touch screen watch in 1991, 24 years before the Apple Watch, and the first ever wrist camera watch in 2000. In short, Casio was producing smartwatches decades before the term had even been coined. Add to this the hipster popularity of the company’s retro designs, and Casio has firmly cemented its reputation as a famously reliable and precise name in both analogue and digital watches.