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Milano Fragranze La Prima Eau de Parfum 100 ml is a unisex floral perfume. 7 December. Milan's elite prepare for the opening of the season. A young woman does not go unnoticed. She wants all eyes on her, she knows she can have them. Empress Maria Theresa of Austria had been peremptory, it was to be 'the greatest theatre in the world'. The history of La Scala in Milan thus began, with an ambitious wish and a fire. As a theatre intended only for wealthy audiences, La Scala came into being thanks to the financial support of the aristocrats, who had already financed the construction of the Regio Ducale, and to whom in return were granted ownership of boxes within the structure. When it was built, in 1778, the Teatro alla Scala had a tavern and a wine bar inside, state-of-the-art lighting and heating technology, and a portico, designed by Piermarini - the neoclassical architect who oversaw the project - that allowed guests to reach the theatre doors by carriage. The inauguration took place on 3 August 1778, with the opera L'Europa by Antonio Salieri. Curiosity: why is 'La prima' always on 7 December? In 1951, the opening of La Scala, previously scheduled for 26 December, was brought forward to 7, to coincide with the patronal feast of Sant'Ambrogio. Enjoy a glimpse of Milan with La Prima Eau de Parfum 100 ml.