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Alterna Infinite Color Hold Serum is a colouring hair treatments for dry, dyed and bleached hair. A powerful dual-use serum that provides color rejuvenation and shine, perfect for straight, wavy, curly, coiled and tightly coiled hair. Alterna Infinite Color Hold Serum is a versatile serum that provides color rejuvenation, heat protection and intense shine. This dual-purpose treatment can be used as a radiance-boosting leave-in treatment or mixed with any Alterna conditioner to transform it into a color-recharging masque. Formulated with Alterna's signature Caviar Extract and Dual Capture Complex that provides powerful color protection, this color retention blend leaves hair smooth and hydrated, rejuvenates color vibrancy as well as protects hair from heat up to 450°F. Clinically proven to maintain color vibrancy and shine for 70 days (vs. untreated hair).