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Madara Ultimate Facelift Day Cream is a anti aging cream for mature skin. THE WORLD’S 1STBIRCH WATER-BASED ANTI-AGEING SKINCARE BIRCH WATER accelerates dermal cell division by 25% and protects from free radicals, preventing and reversing both genetic and environmental ageing.* CELL REPAIR BIO-COMPLEX improves skin elastic-ity and firmness, reducing fine lines and wrinkles.* Your daily facelift, delivering instant and long-term lifting, tightening and smoothing effects. Intended for sagging skin that has lost firmness. Supercharged with MÁDARA’s proprietary CELL REPAIR BIO-COMPLEX, rejuvenating Northern Birch juice, wrinkle-filling hyaluronic acid and light-reflecting particles to soften imperfections. Apply to clean skin every morning. * consumer report, 30 women ** dermatological testing, spectrophotometric intracutaneous analysis, 30 women