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Creed Love in White EDP 30 ml, floral eau de parfum. Love In White evokes America's most influential women. It is Olivier Creed's first fragrance ever to see it's worldwide debut in the United States, as opposed to France. As part of this debut, on the night of November 16, 2005, the exterior lights of the Empire State Building were pure white in honor of the unveiling of Creed Love In White. Created by master perfumer Olivier Creed to evoke his sailing adventures around the world, Love In White includes ingredients hand selected from five continents.