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L'Oréal Dia Color Demi Permanent Hair Colour is a game-changer for professional hairdressers who demand vibrant, glossy colours without compromising hair health. Formulated with up to 92% natural origin ingredients and free from ammonia, it delivers up to six weeks of radiant, natural-looking colour with a remarkable 3x shine boost. Designed for salon professionals, Dia Color offers a customisable palette and grey coverage of up to 70%, making it an essential tool for stylists seeking consistent, personalised results. Its eco-friendly packaging and innovative Melanin Gap Filler Technology make it the go-to choice for conscientious hair professionals. Product Benefits Long-lasting Colour and Shine: This professional hair colour provides up to six weeks of brilliant colour with 3x more shine for natural-looking, healthy hair Excellent Grey Coverage: L'Oreal professional hair dye delivers up to 70% grey coverage for clients seeking uniform results Customisable Palette: Dia Color offers a diverse range of shades from light blonde to dark brown, in cool, neutral, and warm tones, suitable for all client preferences Eco-conscious Design: L'Oreal Dia Color features 36% less packaging and recyclable materials, aligning with sustainability goals Restores Hair Vitality: Dia colour features Melanin Gap Filler Technology which fills gaps caused by melanin loss, reviving hair’s natural colour and shine, ideal for damaged or mature hair How to Use Mixing: In a non-metallic bowl, mix Dia Color with Dia Activateur Developer in a 1:1.5 ratio, ensuring a smooth consistency Application: Apply the mixture swiftly to dry hair, focusing on areas requiring grey coverage or colour enhancement Processing Time: Leave on for 20 minutes or adjust based on the desired colour intensity and the developer strength used Rinsing: Rinse thoroughly until the water runs clear. Follow with a suitable conditioner to lock in colour and add extra shine L'Oreal Colour Range Dia Color offers a versatile palette, including cool blondes for reflective icy tones, warm caramels for rich warmth, and deep brunettes for high shine. Each shade delivers a customisable finish, ensuring professionals can cater to all hair types, whether for subtle enhancement or bold transformations. Light tones work beautifully for clients seeking sun-kissed highlights, while darker shades provide deep, multi-dimensional coverage. Beneficial Ingredients Enriched with plant-derived extracts, Dia Color promotes healthier, shinier hair while maintaining a vibrant colour. This gentle ammonia-free L'Oreal hair colour ensures minimal damage, making it ideal for colour-treated or fragile hair. The Melanin Gap Filler Technology plays a crucial role in restoring colour and shine, especially for clients with maturing or porous hair. Product Specifications Size: 60ml Formulation: Demi-permanent, ammonia-free Suitable for: All hair types, including damaged or colour-treated hair Shades Available: Extensive range from light blonde to deep brown, in various tones Grey Coverage: Up to 70% Why Choose L'Oreal Dia Color? L'Oréal Dia Color stands out for its professional-grade results, ease of application, and eco-conscious design. It’s a must-have for hairdressers seeking consistent colour coverage, vibrant shine and long-lasting results. The ammonia-free formula ensures clients experience a gentle colour treatment, while the Melanin Gap Filler Technology revitalises dull, ageing hair. Its wide shade range and versatile usage make it an invaluable tool for personalised salon services, offering stylists the flexibility and quality they need to keep their clients happy.