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A glare-free viewing experienceTired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this as it absorbs reflections - so even in bright light you'll have the best possible viewing experience. It also helps your TV look just like a picture frame so you can enjoy art on a glare-free canvas. Designed to look just like a picture frameThe Frame is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame near flush to the wall so it'll blend beautifully with your home. Style The Frame your waySwitch up the colour and style of The Frame TV with customisable bezel frames. Designed to look just like the edges of a picture frame it's never been easier to customise The Frame TV to work with your taste space or simply the artwork on display. TV when it’s on. Art when it’s off.Instead of turning into a black screen The Frame transforms into a showcase of artwork and photography when it's turned off - now with lower energy consumption than before. Plus enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed. Bring world-class galleries to your homeCurate your own personal art collection with a growing library of over 2500 pieces of artwork from world renowned institutions. From beloved classics to stunning photography Art Store gives you unlimited access to a vast collection of art pieces. Explore a specially curated complimentary collection of streaming artDive into the world of art and discover new favourites. With Art Store - Streams you can explore a specially curated complimentary collection of artwork streamed directly to your The Frame TV. Enjoy artful colours validated by PANTONEMeet fully authentic colour expression validated by PANTONE. The Frame reproduces rich colours and textures of your favourite artwork with high colour fidelity. And with the Matte Display that reduces glare you can enjoy an authentic art viewing experience. Snap on. Style up.It’s easy to swap the bezel whenever you fancy a change - all it takes is a snap to switch things up and refresh your everyday space. Change the look of the Frame quickly to complement your mood space or simply the artwork on display. Flexible design that fits your spaceThe Frame is flexible enough to work with your home set-up too. Thanks to the adjustable TV stand design simply set your TV at the height of your liking to make room for your soundbar. Your favourite apps on the best-selling Samsung Smart TVDive into a huge collection of 4K films TV shows and all your catch-up TV apps – including Netflix BBC iPlayer Disney+ Apple TV and NOW apps – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations. Matte DisplayA glare-free viewing experience. Modern Frame DesignDesigned to look just like a picture frame. QLED 4K Technology100% Colour Volume powered by Quantum Dot. Art ModeTV when it's on art when it's off. My PhotoFrame your most treasured memories in a way that best compliments your home. It's easy to upload and exhibit your own photography or a new family portrait on your TV – simply send your photos to The Frame TV via your smartphone or a USB flash drive. Brightness SensorThe Brightness Sensor detects ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the art piece on display. Motion SensorWhen you’re in the room the Motion Sensor detects your presence and automatically turns the TV to Art Mode so you can enjoy art while you’re there. When you leave it turns off into standby mode to save energy.