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Introducing Color Riche by Balmain, L'Oréal Paris' 1st limited edition collection of 12 tailor-made couture lipsticks. Edgy, matte shades encased within an exclusive pack, designed by Olivier Rousteing. Lip colours designed to embody 3 femininities: Safari, Rock & Couture. Shades for every woman, no matter her origin, no matter her tribe.The formula is infused with pure pigments and camelia oil, to give our richest colour and most moisturising matte finish.