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. Business today demands a different kind of database solution. Performance scalability and reliability are essential and time to market is critical. Beyond these core enterprise qualities SQL Server provides agility to your data management and analysis allowing your organization to adapt quickly and gracefully to derive competitive advantage in a fast-changing environment. From data management and analysis perspectives it is critical to turn raw data into business intelligence and take full advantage of the opportunities presented by the Web. A complete database and data analysis package SQL Server opens the door to the rapid development of a new generation of enterprise-class business applications that can give your company a critical competitive advantage.. Standard edition is an affordable option for small and medium-sized organizations. It includes the core functionality needed for non-mission-critical e-commerce data warehousing and line-of-business solutionsKey Product Info . Delivers mission-critical performanceFeatures in-memory technologiesFaster insights on any data Product Features Innovate faster on-premisesYou get extras without extra cost along with perfect performance and flexibility for your on-premises needs. Accelerate your move to the cloudTake advantage of the efficiency and agility of the cloud by easily migrating to the cloud without changing code. Unlock insights and make predictions faster with Azure. Build intelligent appsDevelop using the technology of your choice including open source backed by Microsoft's innovations. Easily integrate data into your apps and use a rich set of cognitive services to build human-like intelligence across any scale of data. Gain transformative insightsAI is native to the data platform - you can unlock insights faster from all your data on-premises and in the cloud. Combine your unique enterprise data and the world's data to build an intelligence-driven organization.