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Achieve a flawless, true-to-tone demi-permanent colour glaze with the Wella Professionals Shinefinity Activator 2% 60ml. Designed for professional hairdressers, this gentle formula delivers exceptional shine and vibrant colour without lifting or damaging the hair. Thanks to its exclusive Balanced pH technology, this activator smooths the hair cuticles, ensuring a healthy, silky finish, even on porous hair. Product Benefits Zero Lift, Zero Damage: Wella shinefinity activator achieves a demi-permanent colour with no lifting or damage to the hair, preserving its natural integrity Exclusive Balanced pH Technology: Smooths cuticles for a healthy shine and silky feel, ensuring true-to-tone results that last Speed and Ease of Use: Designed for quick application with a gel consistency, ideal for busy professionals and mobile hairdressers Gentle and Safe Formula: The Shinefinity activator is free from silicone, alcohol, and ammonia, with a pH buffer system to maintain the hair’s natural balance Vegan and Cruelty-Free: Contains no animal-derived ingredients, supporting ethical and sustainable haircare practices Wella shinefinity is perfect for creating customised, demi-permanent colour results that maintain the hair's natural health and vitality. How to Use Wear suitable gloves and mix Shinefinity Glaze Tint and Shinefinity Activator in a 1:1 ratio Apply the mixture to pre-shampooed, towel-dried hair evenly from roots to ends using an applicator bottle or bowl and brush Develop for up to 20 minutes without heat or 15 minutes with added heat for more intense results For root treatments or colour balancing, follow the specific development time instructions for desired results