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Fresh looking colour. Fresh looking shine. Hair by hair. LUO Color provides an ultra high-shine and luminous looking permanent colour in just 20 minutes. Each LUO Color shade has a special combination of photo-reflective colour molecules to enhance the personality of the hair’s own reflects. Photo-reflective colourants allow the hair to absorb and reflect light, at the same time creating brilliant, shimmering results. This multi-dimensional, light-reflecting colour provides up to 3 levels of lightening. LUO Color is enriched with Nutrishine technology and Grapeseed oil. Hair is left vibrant, feeling smooth and radiating shine. Grapeseed Oil: Nature’s Shine Booster Grapeseed oil in LUO Color is packed with antioxidants, essential fatty acids and Vitamin E, making it a powerhouse for hydration and shine. It locks in moisture, smooths the hair cuticle and protects against damage, ensuring vibrant, long-lasting colour. Its lightweight texture enhances the light-reflecting properties of the formula, creating a stunning, luminous finish. Nutrishine Technology Nutrishine technology strengthens and conditions hair during coloring, ensuring it stays soft and vibrant. By enhancing the hair’s natural reflectivity, it works with grapeseed oil to deliver a multidimensional, shimmering effect. This synergy leaves hair looking radiant and feeling smooth after every use.