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HOW IT WORKS A super hold, water soluble pomade designed to achieve a variety of styles from high quiffs to slick backs with no sticky residue. Compact 25ml travel size is perfect for travelling or those with an on-the-go lifestyle. Completely cruelty-free. HOW TO APPLY Massage the desired amount evenly throughout wet or dry hair. Work to style.TOP TIP: Applying heat will ease application. SUITED TO Suitable for all hair types.