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Philip Kingsley's best-selling Body Building Shampoo gently cleanses fine hair while boosting its volume - making hair easier to manage and style. This volumising shampoo uses Natural Cellulose to thicken the appearance of each individual strand, from root to tip, making it perfect for fine hair in need of weightless body and bounce. Added Keratin Proteins help to strengthen limp hair, while Copolymers help control frizz, fly-aways and static. Body Building Shampoo is ideal for clients who struggle to control fine hair, want volume with out the added weight, or want greater control when styling and blow-drying. Body Building Shampoo is also great for clients who find their hair gets greasy quickly or like to wash their hair daily.