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Did you know 1.5 billion plastic toothpaste tubes go to landfill every year because they cannot be recycled? Happier Beauty toothpaste is different! It has a 100% recyclable aluminium tube. The lid can be sent back to us in your Bower free post returns envelope along with your empty pouches and we will responsibly recycle them. Happier Beauty toothpaste is suitable for sensitive teeth. We use 4 different types of natural mint plant to get a fresh 100% natural mint flavour. It does not contain any Sodium Lauryl Sulphate, triclosan, petrochemicals or colours. We have added papaya enzymes for gentle, natural whitening, vitamin E for gum health and dentist approved minerals like fluoride and hydroxyapatite to help strengthen our enamel. ✅ Certifed Vegan by The Vegan Society ✅ Certified Cruelty Free by PETA