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A normal facial moisturiser is too thick for the eye area and the skin simply won’t be able to absorb it - it just will sit on top of the skin. You need a finer product to go around the eye area. Another reason for using eye products is that you simply don’t have enough oil, or oil production in the skin around the eye area, so you are very much reliant on topical application of an eye cream to effectively moisturise this area.