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Matrix Food For Soft Hydrating Shampoo with Avocado Oil and Hyaluronic Acid, for dry hair is a hydrating shampoo for all dry hair types. Infused with Avocado Oil and Hyaluronic Acid, this shampoo moisturises hair while cleansing and removing excess oil, without stripping the necessary moisture from dry hair. This shampoo is suitable for over-processed, thick/coarse, grey and heat damaged hair. Try the new hydrating system of shampoo, detangling hydrating conditioner, and rich hydrating oil with Food For Soft. This bottle is made of at least 95% recycled plastic, except for the cap. Providing 7x** more moisture for up to 72 hours*** **instrumental test Shampoo + Conditioner + Leave-in vs non-conditioning shampoo ***consumer test