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A clinically proven toothpaste that reverses the earlier signs of erosion and enamel loss, contains active ingredients of Fluoride and Hydroxyapatite which slows down the process of demineralisation, calcium and phosphate loss. Rebuild the outer layer and protect it with this fresh mint flavoured toothpaste. 100% Cruelty-free, Vegan friendly and 100% recyclable. Use twice a day, AM and PM as part of your oral care routine. It is recommended to brush your teeth for 2 minutes, twice daily, and replace your toothbrush every 3 months.