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Achieve your coolest, smoothest brunette hair yet with this powerhouse toning shampoo from Fudge Professional. Powered by max-strength blue micro-pigments, the expert Cool Brunette Shampoo instantly neuttralises unwanted orange and red tones. What’s more, it contains the brand’s cutting-edge Opti-PLEX™ technology to reconstruct bonds deep into the hair core and weightlessly smooth the cuticle. Ingredients Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Glycol Distearate, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Sodium Lauroyl Sarcosinate, Disodium EDTA, Citric Acid, Polyquaternium-10, Pentylene Glycol, Hexyl Cinnamal, Sodium Benzoate, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, Sodium Hydroxide, CI 42090 (Blue 1).