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American Crew is committed to offering men a great new experience and provide them with innovative ways to create new styles. American Crew Grooming Cream ensures ultimate hold and leaves you with a high shine. Helps to create a sleek, straight look or to soften your naturally curly or wavy hair. *Please note, American Crew are currently updating their product packaging to give it a fresh, new look. Packaging of this product is subject to variation from the visual shown.