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What is Sensodyne Pronamel Daily Protection, 75 ml New formulation, same great enamel protection. Sensodyne Pronamel protects enamel from the effects of acid wear and everyday acids. No.1 dentist recommended brand to protect enamel from acid erosion for healthy, stronger and better protected enamel. Provide cavity protection and keeps teeth and gums healthy with twice daily brushing. Helps minerals penetrate deep into the enamel surface. Daily protection toothpaste. Every day acids in your diet, such as fruit, wine and fizzy drinks can weaken the enamel surface. Over time, weakened enamel can be more easily worn away and your teeth can get visibly thinner and transparent at the edges. Your dentist will be able to detect these early signs of Acid Wear. Pronamel has a unique formulation. It helps minerals penetrate deep into the enamel surface, actively strengthening and re-hardening weakened enamel, making it stronger, healthier and better protected from the effects of everyday acids. We respect our planet. Please help us to save water by turning off the tap whilst brushing. Find out more at www.pronamel.co.uk.For claim verification please contact customer.relationsgsk.com 1. No.1 dentist recommended brand to help protect enamel from acid erosion. For Claim Verification please contact customer.relationsgsk.com2. Helps protect enamel from everyday acids3. Healthy, stronger better protected enamel4. Helps provide cavity protection and maintain healthy teeth and gums with twice daily brushing5. Helps minerals penetrate deep into the enamel surface6. All Pronamel products are made of fully recyclable packaging tube, cap carton. Ingredients What are the active ingredients Aqua, Sorbitol, Hydrated Silica, Glycerin, Potassium Nitrate, PEG-6, Cocamidopropyl Betaine, Aroma, Xanthan Gum, Sodium Fluoride, Sodium Saccharin, Sodium Hydroxide, Limonene, Anise Alcohol, CI 42090.Contains: Sodium Fluoride 0.315% w/w 1450 ppm Fluoride and Potassium Nitrate 5% w/w. As we are always looking to improve our products, our formulations change from time to time, so please always check the product packaging before use.Ingredients Usage How to use Sensodyne Pronamel Daily Protection, 75 ml Always follow the label directions: Brush twice a day and no more than three times, minimise swallowing and spit out.Usage Warnings Precautions to consider before using/taking Sensodyne Pronamel Daily Protection, 75 ml If irritation occurs, discontinue use. Talk to your dentist or doctor as soon as possible if you experience swelling of the mouth or face. Sensitive teeth may indicate an underlying problem that needs prompt care.If symptoms persist or worsen see your dentist. Keep out of reach of children. Not for use by children under 12 years of age unless on advice of a dental professional or doctor. The ends of this carton have been glued down. Do not use if the carton ends are open.Warnings