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Rhododendron 'Nova Zembla' is a fantastic choice for creating an exotic planting strategy on acidic soils or adding colour and structure to mixed boundaries. It blossoms in huge, spectacular clusters in early May, giving it an exotic appearance. The throat of each vivid red bloom is beautifully marked. In direct sunlight, the blossoms may shift to a bright pink colour, which is very attractive. Shiny, deep green foliage encompasses this well-branched shrub all year, establishing a rounded evergreen shrub over time. Height and spread: 120 cm (48).