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This cruelty free, vegan and natural Ben Anna toothpaste is the best defence against tooth decay discolouration. Specially formulated and packed with strengthening protecting ingredients including Vitamin A, Antioxidants sage, it won't only leave you with whiter brighter teeth but give you a fresh minty breath without costing the earth. Free from any harmful or controversial ingredients such as phthalates, parabens, microplastics, SLS or formaldehydes, it is gentle yet works well. Ben & Anna Natural White Toothpaste