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Plastic-free, all-natural toothpaste?that keeps your teeth clean & fresh Love your smile and the planet with?this activated charcoal toothpaste. The bold flavours of peppermint?& spearmint?give you a seriously strong smile that?s a little bit brighter?thanks to the addition of charcoal. It helps to gently remove surface stains. Truthpaste's unique blend of oils freshen breath and 27% xylitol?helps to?protect against decay.?It comes in a fantastic recyclable glass jar too and is 100% vegan and cruelty free. Key features: Brighten up your smile with activated charcoal to gently remove surface stains Free from foaming agents, SLS, fluoride, triclosan, glycerine & palm oil Bold flavours for long-lasting fresh feeling Prevents plaque and decay-causing bacteria, whilst supporting gum health with antibacterial & anti-inflammatory oil blend 27% xylitol to fight plaque & support a healthy pH balance Directions:? Scoop a pea sized amount on your toothbrush and brush for 2 mins. Avoiding? swallowing. Keep out of direct sunlight and replace lid firmly after each use.? Not suitable for children under 7 due to essential oils so keep out of their reach. Seek medical advice before using if pregnant or breastfeeding. Use within?12 months?of opening. Ingredients:? Calcium Carbonate, Xylitol, *Aloe Barbadensis Leaf Juice, Bentonite, Charcoal Powder, *DCocos Nucifera (Coconut) Oil, *Helianthus Annuus (Sunflower) Seed Oil, *Mentha Piperita (Peppermint) Oil, *Mentha Spicata (Spearmint) Leaf Oil, Tocopherol (Vitamin E), *Calendula Officinalis Flower Extract, *Citrus Limon (Lemon) Peel Oil, *Eucalyptus Globulus Leaf Oil, ?Limonene, *Eugenia Caryophyllus (Clove) Bud oil, Xanthan Gum, [?Eugenol], *Melaleuca Alternifolia (Tea Tree) Leaf Oil. *Certified Organic, ^Certified Fair Trade, [?Occurs Naturally in Essential Oils] ? Truthpaste ?was born from the need for natural oral care with the soothing effects from botanical ingredients. The?toothpaste contains all natural?ingredients for clean teeth and a clean conscience.? Always plastic free, vegan, cruelty-free & zero-waste. Never any palm oil,?triclosan or SLS. Truthpaste?says no to confusing chemicals and contains only simple understandable ingredients. By c ombining ancient botanical wisdom with modern research?they have created natural toothpastes that are? big on? benefits. Strong antibacterial? & anti-inflammatory properties? that supports healthy gums whilst the mineral base naturally whitens, removes plaque & prevents decay.